Featured Case Study
The Challenge
- Northern Arizona University (NAU) has historically been successful enrolling traditional students
- Intense competition from Arizona State University, University of Arizona, and the University of Phoenix, particularly for non-traditional students
- Internal energy focused on new students (e.g. no dedicated re-enrollment staffing, yield = 6%)
Our Approach
- 200,000+ students identified to rejuvenate
- Excellent collaboration with NAU’s enrollment, online, and advising staff
- Process and pathways improvements
The Results
Results in first 30 months:
- Click-Throughs to Campaign Landing Page: 30,817
- Applications Submitted to Date: 2,914
- Unduplicated Students Enrolled to Date: 2,060
By the numbers
- 424 waves of targeted, focused emails, totaling 9.2 million sent
- 334,000+ phone calls and text messages
- Yield = 63%
- Semester to semester retention = 70%+
- 76% undergraduate / 24% graduate
- 65% online
NAU’s projected share of revenue thus far = $16.6 million
Campaign Landing Page
