Featured Case Study

The Challenge

  • Northern Arizona University (NAU) has historically been successful enrolling traditional students
  • Intense competition from Arizona State University, University of Arizona, and the University of Phoenix, particularly for non-traditional students
  • Internal energy focused on new students (e.g. no dedicated re-enrollment staffing, yield = 6%)

Our Approach

  • 200,000+ students identified to rejuvenate 
  • Excellent collaboration with NAU’s enrollment, online, and advising staff
  • Process and pathways improvements

The Results

Results in first 24 months:

  • Click-Throughs to Campaign Landing Page: 26,653 
  • Applications Submitted to Date: 2,272
  • Unduplicated Students Enrolled to Date: 1,555

By the numbers

  • 199 waves of targeted, focused emails, totaling 6.8 million sent
  • 197,000+ phone calls and text messages
  • Yield = 62%
  • Fall 2021 to spring 2022 retention = 74%
  • 79% undergraduate / 21% graduate
  • 65% online

NAU’s projected share of revenue thus far = $14.3 million

Campaign Landing Page

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