Featured Case Study

• Northern Arizona University (NAU) has historically been successful enrolling traditional students
• Intense competition from Arizona State University, University of Arizona, and the University of Phoenix, particularly for non-traditional students
• Internal energy focused on new students (e.g. no dedicated re-enrollment staffing, yield = 6%)

• 200,000+ students identified to rejuvenate 
• Excellent collaboration with NAU’s enrollment, online, and advising staff
• Process and pathways improvements

Results in first 30 months:

• Click-Throughs to Campaign Landing Page: 30,817
• Applications Submitted to Date: 2,914
• Unduplicated Students Enrolled to Date: 2,060

• 424 waves of targeted, focused emails, totaling 9.2 million sent
• 334,000+ phone calls and text messages
• Yield = 63%
• Semester to semester retention = 70%+
• 76% undergraduate / 24% graduate
• 65% online

NAU’s projected share of revenue thus far = $16.6 million