Operation ReEngage partners with colleges
and universities to dramatically increase enrollment,
retention and net revenue.
Operation ReEngage consults and collaborates
with your team to customize our program, and, when
you are ready, we hand it off to you.
How College and University Partners Benefit from Operation ReEngage:
& net revenue
Here’s How We Re-engage Students:
The Operation ReEngage team has driven some powerful results. Areas of expertise include:
|Data Targeting||Process Adjustments||Graduation Specialists|
With careful curation of a “house list” of students likely to re-enroll…
…. we helped enroll 1,100 additional students.
|By creating a policy to speak to an advisor before schedule change…
… we saved 400 students from dropping out.
|Through a central point of contact that advocates for each student…
… we improved student retention by 20% vs existing cohort.
to bring you results.
CEO, Co-Founder myFootpath LLC
ReEngagement Kick-Off and Operational Lead
J.T. Allen has over two decades of experience in higher education. With a focus on adult students, he has helped dozens of college clients find, enroll, and retain thousands of students. For many years, he ran myFootpath’s 100-seat call center in Chicago’s west loop where he deployed a variety of technologies and campaigns to generate inquiries, grow application numbers, survey alumni, and recruit students. He excels at helping clients build processes that are cost effective and sustainable.
Advisor; Former VP Enrollment, TCS
ReEngagement Project Lead and Client Relations
Robyn Palmersheim has been working in higher education administration for more than 18 years. She has held a variety of roles in admissions, marketing and operations. Most recently, she served as the Vice President of Enrollment Services for TCS Education System, a non-profit system of colleges, where she worked for five years. Prior to that she held senior management positions with Kaplan Higher Education Corporation and American Intercontinental University. She is well-regarded in the admissions field for her vast knowledge of recruitment practices and innovative solutions. She helps clients build both the enrollment management and retention functions through a collaborative approach that drives results.
Former CEO Lipman Hearne;
Former AVP for Enrollment Management and Dean of Admissions at DePaul University
ReEngagement Enrollment Strategist
Over 40 years, Tom Abrahamson has helped hundreds of colleges define their brands and grow their enrollment. He spent more than two decades leading marketing agency Lipman Hearne, in multiple roles including Managing Partner, CEO, and Chairman. Prior to Lipman Hearne, he worked at three universities as an administrator, including nine years at DePaul University in Chicago — his last position as Associate Vice President for Enrollment Management and Dean of Admissions. He is very active in higher education and non-profit leadership.He has served on the American Marketing Association’s Board of Directors, is currently a member of the AMA’s Foundation Board of Advisors, and is presently Chair of the Board of Trustees of Dominican University.
Don Hossler is a Senior Scholar at the Center for Enrollment Research, Policy, and Practice in the Rossier School of Education, at the University of Southern California.
Hossler holds the rank of Distinguished Provost Professor Emeritus in the Department of Educational Leadership and Policy Studies. He has also served in several leadership roles including the vice chancellor for student enrollment services on the Indiana University Bloomington campus. He is the founding executive director of the National Student Clearinghouse Research Center. Hossler’s areas of specialization include college choice, student persistence, student financial aid policy, and enrollment management.
Hossler has authored or co‐authored 23 books and scholarly reports, more than 100 articles and book chapters. His research program has attracted support from such organizations as the Bill and Melinda Gates Foundation, Lumina Foundation for Education, Spencer Foundation, and the College Board. He has consulted with more than 50 colleges, universities, and educational organizations including the College Board, Educational Testing Services, the Pew Charitable Trusts, the State of Maryland, and the U.S. Government Accountability Office. He has lived in Russia and has conducted research in postsecondary education there.
Hossler has received career achievement awards from the American College Personnel Association, the Association for Institutional Research, the College Board, and the National Association of Student Personnel Administrators. In 2015 he was named a Provost Professor and received the Sonneborn Award for Outstanding Research and Teaching from Indiana University Bloomington. This is the highest award the Bloomington campus awards to its faculty members for a distinguished career of research and teaching.
After 41 years in the admission and enrollment field, with the last 11 at Santa Clara University, Mike retired in July 2020. He spent much of his early career on the East Coast. He taught high school math, coached soccer and was an Upward Bound instructor in New Hampshire. He has slowly migrated west, working at Juniata College in Pennsylvania, then Rhodes College in Tennessee, and Lewis & Clark College in Oregon where he was for 18 years before arriving at Santa Clara University in 2009.
A Buffalo, NY native, Mike graduated from Buffalo State University and received his Master’s degree in College Student Personnel from Bowling Green State University (OH.)
In addition to being responsible for well over a quarter million applications at his own institutions, Mike was also been a reader numerous years for both the National Merit and Coca Cola Scholarship competitions.
A frequent presenter at professional conferences, Mike has been involved in numerous regional and national associations. He has been on the faculty of the National Association for College Admission Counseling (NACAC) Advanced School Counselor Institute and co‐directed the NACAC Admission Mid‐Management Institute. In 2009,
he was the recipient of Exemplary Service Award from the Pacific Northwest Association for College Admission Counseling.
Mike was on the College Board’s College Planning Advisory Board for the “Big Future” web site.
His admission work took him to 47 states and 35 countries. He was a faculty member of the College Board International School Counselor Institute and traveled to American embassies and international schools on behalf of the US State Department’s Overseas Travelers’ Project Guidance Committee.