Operation ReEngage partners with colleges
and universities to dramatically increase enrollment,
retention and net revenue.

Operation ReEngage consults and collaborates
with your team to customize our program, and, when
you are ready, we hand it off to you.

How College and University Partners Benefit from Operation ReEngage:

tuition dollars
& net revenue

retention &
graduation rates



Increase re-enrollment.

get your FREE consultation.

Here’s How We Re-engage Students:

WE BRING back your students who have stopped-out or have had a prior relationship with your institution. We help them re-enroll, get back on track, and graduate.

WE EMPOWER students to succeed. Our secret? Our experienced team of Graduation Specialists serve as a central point of contact and provide encouragement, advising, and administrative support all the way through to graduation!

WE IMPROVE your graduation and retention rates – especially important metrics to accreditors, bond-rating agencies, and college ranking providers.

WE OFFER a turnkey solution to bring students back to you, on top of what you are already doing. It is easy to get started with no risk through our cost-effective tuition share arrangements.

WE CUSTOMIZE our program through a consultative process. After we jointly develop and implement best practices, and when you are ready, we hand the solution off to you.

The Operation ReEngage team has driven some powerful results. Areas of expertise include:

Data Targeting Process Adjustments Graduation Specialists

With careful curation of a “house list” of students likely to re-enroll…

…. we helped enroll 1,100 additional students.

By creating a policy to speak to an advisor before schedule change…

… we saved 400 students from dropping out.

Through a central point of contact that advocates for each student…

… we improved student retention by 20% vs existing cohort.

Working together

to bring you results.

CEO, Co-Founder myFootpath LLC
ReEngagement Kick-Off and Operational Lead

J.T. Allen has over two decades of experience in higher education. With a focus on adult students, he has helped dozens of college clients find, enroll, and retain thousands of students. For many years, he ran myFootpath’s 100-seat call center in Chicago’s west loop where he deployed a variety of technologies and campaigns to generate inquiries, grow application numbers, survey alumni, and recruit students. He excels at helping clients build processes that are cost effective and sustainable.

Advisor; Former VP Enrollment, TCS
ReEngagement Project Lead and Client Relations

Robyn Palmersheim has been working in higher education administration for more than 18 years. She has held a variety of roles in admissions, marketing and operations. Most recently, she served as the Vice President of Enrollment Services for TCS Education System, a non-profit system of colleges, where she worked for five years. Prior to that she held senior management positions with Kaplan Higher Education Corporation and American Intercontinental University. She is well-regarded in the admissions field for her vast knowledge of recruitment practices and innovative solutions. She helps clients build both the enrollment management and retention functions through a collaborative approach that drives results.

Former CEO Lipman Hearne;
Former AVP for Enrollment Management and Dean of Admissions at DePaul University
ReEngagement Enrollment Strategist

Over 40 years, Tom Abrahamson has helped hundreds of colleges define their brands and grow their enrollment. He spent more than two decades leading marketing agency Lipman Hearne, in multiple roles including Managing Partner, CEO, and Chairman. Prior to Lipman Hearne, he worked at three universities as an administrator, including nine years at DePaul University in Chicago — his last position as Associate Vice President for Enrollment Management and Dean of Admissions. He is very active in higher education and non-profit leadership.He has served on the American Marketing Association’s Board of Directors, is currently a member of the AMA’s Foundation Board of Advisors, and is presently Chair of the Board of Trustees of Dominican University.